What’s worse than a boring business event that doesn’t even have an “output”? It’s an event with “fireworks that didn’t go off. In order for the realization to coincide with expectations, it is important to consider a couple of professional nuances.
By the way, have you heard the legend about the “magic fairies of ideas” and the “slaves of implementation”? When the “magic fairies” come up with “beautiful ideas,” and the “implementation slaves” “ruin everything” with their foresight?
So, you came up with a great idea for the event, it’s juicy, interesting, non-standard, certain budget, selected site … And when you begin to “try on” the concept of the budget or site, the idea cracks at the seams. Part of the concept cannot be implemented due to technical limitations of the site, some of the elements do not fit into the budget. At this point, the “generation X” begins to remember about Danila and the stone flower, and the “players” about the owl, which is not stretched on the globe – the concept is agreed, but the full implementation is impossible, and incomplete – it rolls into a dull matinee …
The event industry has strong creators who can come up with amazing concepts, and there are specialists who can competently implement them, transforming them to fit the budget or the venue. Sometimes they even work together. But, alas, there are rarely contractors who combine these two competencies.
Let’s break down a few examples.
Recommendation 1. Before approving a concept, compare it to the budget – will you pass or not. Is there a suitable site in the city, the cost of renting, whether the site will allow the proposed technical solutions, etc.
The event includes a welcoming area with interactive entertainment, more than 300 guests are expected.
Usually, this situation is “hot” for events with a large number of guests. And remodeling and “tweaking” to fit the circumstances devalues the original idea.
Recommendation 2: If a technical solution is proposed, check the technical possibilities.
Agreed site, budget, concept, and then offer a “chip” – the gymnasts fluttering under the dome of the restaurant or banquet hall. All the “delicious” described, attached a video with an example of “how it could be. You get the idea and agree on a “chip”. But … on the spot turns out that at the agreed site is no point of suspension, ie, fixtures for mounting structures.
Even more tragic, if there is a point of suspension at the site, but none of the organizers did not bother to ask the technical parameters and conduct a test in advance, not on the day of installation.
Recommendation 3. Check the possibility of installing a large projection screen, note that it must be “in the floor” (or a lifting mechanism is used). Find out how many lumens the projector has, its format. Note that if you have all this action on stage (usually), the mechanism must be liftable or you will illuminate the faces standing on the stage.
Often customers are offered cool projection shows with dance routines. In the presentation and in the promises, this presents itself very spectacular…But…when using a big screen.
The effect of “wow” using projections only if the height of the projection screen is not less than 4 m, its format is 16:9, and the power of the projector is not less than 10 000 lumens. With other technical characteristics this effect is unlikely to achieve.
Recommendation 4. “By the clothes stretch legs” – not every concept can be stamped and used, consider the cost of adaptation and elements. These activities are hard to do, choose your contractors and staff carefully.
Hold your own – if your budget is modest, this concept is not for you – fancy decorations, expensive entertainers and entertainers are required. According to the proposed legend, Gatsby threw cool parties, expensive receptions, and surprised every time. And, naturally, you want the same effect. So, do “expensive” or don’t do it at all. Especially if it’s a “client” event.
Hopefully, these simple recommendations will help you prepare a memorable event and get the necessary return on the planned budget.
